Experience economy Experienced brands sell experiences instead of products

Tribune Online
Experience economy Experienced brands sell experiences instead of products

THE best brands sell feelings instead of products. Entrepreneurs are creators and curators of experience. An experience economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the next economy following the agrarian economy, the industrial economy, […]

Experience economy Experienced brands sell experiences instead of products
Tribune Online

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