Embrace tech, cultural change, FG urges advertisers

The Minister of Information and National Orientation, Mohammed Idris, has called on the advertising industry to play a pivotal role in driving the country’s economic recovery by leveraging new technologies and embracing cultural diversity. Idris, who was represented by the Director General of the Nigeria Orientation Agency, Lanre Issa-Onilu, spoke at the 2024 National Advertising

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