Coca-Cola rewards consumers with N70m

Coca-Cola has unveiled its Coke Studio ‘Beat the Drop’ campaign, rewarding consumers with prizes worth N70m, including all-expenses-paid trips to South Africa. The campaign, launched in December 2024, has awarded four winners with South Africa trips and 20 participants with N1m each, according to a statement. Senior Director of Frontline Marketing at Coca-Cola Nigeria, Yusuf

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