Newscenter Media News Eddy Cue, the senior vice president of services at Apple, has given an explanation for the company’s decision not to develop a search engine to rival Google.
In a federal court declaration filed by Cue on behalf of Apple in D.C. on Tuesday, the company laid out in clear terms why Apple isn’t interested in creating its own search engine.
Apple declared that it would be highly costly and that the business is now more unpredictable than ever due to the recent and expanding use of AI in search.
According to the corporation, it does not wish to sell tailored advertising since it would go against its stated privacy standards and because it lacks the infrastructure and personnel necessary to do so.
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Google suggested this week that stringent long-term exclusivity agreements involving any “proprietary Apple feature or functionality” be prohibited for three years.
Cue cautions that eliminating the search agreement will eventually cost Apple and help Google.
He said, ‘‘If this Court prohibits Google from sharing revenue for search distribution, Apple would have two unacceptable choices. It could still let users in the United States choose Google as a search engine for Safari, but Apple could not receive any share of the resulting revenue, so Google would obtain valuable access to Apple’s users at no cost.
‘‘Or Apple could remove Google Search as a choice on Safari. However because customers prefer Google, removing it as an option would harm both Apple and its customers.
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